Sidekick Creative was founded in 2025 as a natural evolution of Amanda Hale’s career and calling. After 15+ years leading branding, content, fundraising, and marketing initiatives across hospitality, arts, and nonprofit sectors, she chose to focus her time and energy on uplifting nonprofits through their highest-need projects.

A lifelong artist and arts enthusiast, Amanda is deeply passionate about expanding access to the arts, creating opportunities for youth through education, and supporting artists and nonprofits with aligned values. Having overcome childhood trauma, she is also a dedicated advocate for mental health, mentorship, and safe spaces that foster healing, expression, and connection.

When she’s not behind the computer or camera, Amanda can be found spending time with her two legendary children, soaking up nature, wandering art galleries, listening to live music, or painting. A true kid at heart, she believes creativity, curiosity, and levity are fundamental to navigating life’s challenges.